That’s how many users Facebook Messenger combines on their platform. This is a rising trend that indicates a shift in the users’ preferences – towards personal communication.
Creating a chatbot personality matching the brand image allows the fans to interact with the club on a very personal level. The chatbot becomes a trusted buddy who learns more about your fans’ wants and needs through conversation.
A chatbot won’t only save you time by taking care of FAQs, it will also save your fan time by answering their questions right the moment they ask them. Gives you more time to focus on the important things and your fan more time to support your team.
Through a subscription based system you will know what your fans are interested in specifically. This allows you to send them highly targeted offers according to their interests.
Toni is more than a soccer fan. He knows everything there is to know about the sport. Questions about the latest news, standings or last year's statistics, Toni knows the answers and will share them instantly.
LAOLA1, Austria's largest sports portal, uses Toni as an additional channel to distribute their content and advertise to a highly targeted fanbase.